1. Who We Are
Birth Loop is a community birth preparation programme operated by Learn Loop Limited, registered in England and Wales.
For any privacy-related queries, please contact us at: hello@birthloop.com
2. What Information We Collect
When you register for a Birth Loop session or contact us, we may collect the following personal information:
Personal & Contact Details
- First and last name
- Email address
- Phone number
- Borough of residence
Health & Session Information
- Due date and trimester
- Dietary requirements and food allergies
- Accessibility and additional needs
- Childcare requirements
- Preferred session format (e.g. Women-Only, Couples, Men-Only)
- Areas of birth you wish to focus on
- Participant age
Technical Information
- IP address and browser type (via Google Analytics)
- Pages visited and time spent on our website
- Cookie preferences
3. Why We Collect Your Information
We use your personal data for the following purposes:
- To process and confirm your booking for a Birth Loop session
- To contact you about your booking, including venue confirmation and waitlist updates
- To ensure sessions are tailored to your needs (dietary, accessibility, focus areas)
- To send you updates about upcoming sessions if you have opted in
- To improve our website and services using anonymised analytics data
- To comply with our legal obligations
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract performance — to fulfil your booking request
- Legitimate interests — to improve our services and communicate with you
- Consent — for optional analytics cookies and marketing communications
- Legal obligation — where required by law
Where we process special category data (such as dietary requirements or health-related information), we do so with your explicit consent and only to the extent necessary to provide our services.
5. How We Store & Protect Your Data
Your data is stored securely and we take appropriate technical and organisational measures to protect it against unauthorised access, loss or disclosure.
We use third-party services including Web3Forms to receive form submissions and Google Analytics to understand website usage. These services have their own privacy policies and are GDPR compliant.
We do not sell your personal data to third parties.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Booking information is kept for up to 2 years after your session
- Contact enquiries are kept for up to 1 year
- Analytics data is retained as per Google Analytics default settings
After this period, your data is securely deleted.
7. Your Rights
Under UK GDPR, you have the following rights:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — ask us to delete your data
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — request your data in a portable format
- Right to object — object to our processing of your data
- Right to withdraw consent — at any time, where processing is based on consent
To exercise any of these rights, please contact us at hello@birthloop.com. We will respond within 30 days.
8. Cookies
We use cookies on our website. Please see our Cookie Policy for full details of the cookies we use and how to manage them.
9. Third Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
11. Contact & Complaints
If you have any questions or concerns about how we handle your data, please contact us at hello@birthloop.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.